donor promotion

donor promotion
рекл. реклама для дарителей
а) (реклама, предлагающая возобновление дарственной подписки и направляемая дарителю с перечнем всех получателей дара в предыдущий период)
б) (реклама, направляемая предыдущему дарителю с просьбой нового пожертвования)
See:

Англо-русский экономический словарь.

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